home / Internet Marketing Workshop Agenda
Internet Marketing Workshop Agenda
Don't know your digg from your Twitter - then this is the workshop for you. As well as the 1 day workshop (delicious lunch and refreshments provided) each business attending receives a bespoke Internet Marketing Action Plan plus 2 hours consultancy. The workshop agenda is:
- Introduction
- Overview
- Workshop objectives
- Forms of internet marketing
- Social media rules
- Acceptable marketing strategies on online communities, assuring customers of the validity of your company
- Blogging
- Microblogging What to blog, blogging techniques, content, how to get hits on your blog
- How a blog helps your own website
- Social Networking and its opportunities
- Getting Facebook fans, providing content, engaging with your audience, advertising
- Social bookmarking
- How it works, leading services, how to use it to get more hits on your site
- Linkedin
- The power of business based networking, growing your network, maintaining contact
- Pay per click
- How it works, setting up an account, generating keywords, budgeting, effectiveness
- Search engine optimisation
- Keyword research, optimising page content, page structure, measuring your performance, linkbuilding
- Your website
- How to turn browsers into customers
- Bringing it all together
- Action plan
To book on the course click here
