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Internet Marketing Strategy for Managers Agenda
Don't know your digg from your Twitter? Dont know how to develop marketing strategy and how to integrate in to your overall strategic plan? - then this is the workshop for you. As well as the 1 day workshop (delicious lunch and refreshments provided) each business attending receives an Internet Marketing Action Plan plus 2 hours Business Development and Planning Consultancy.
Our Internet Marketing for Managers course is not a technical course - you do not need a high level of technical knowledge. The course is aimed at Owners/Senior or Key Managers and covers both the practical and strategic elements of planning an effective Internet Marketing strategy for your business.
For each Internet Marketing module we cover during the course of the day we go through the pros and cons of each aspect and then cover how to effectively plan and implement a campaign around it and how it fits strategically into your business. The workshop agenda is:- Introduction
- Overview
- Workshop objectives
- Planning your internet strategy
- Overall objectives
- How is the internet being used in your market place - analyse the competition
- What can you achieve - budgets and resources available
- SWOT analysis
- Developing a marketing strategy
- Whats your USP
- Whats your market
- Whats the benefist of your products and services
- Where do you want to position yourself
- How are you going to market your bsuiness
- What do you want from Social Media
- Work out what you want to achieve
- Work out how to achieve this
- Work out who will do this (external/internal)
- Work out costs and timeframe
- How will you measure success
- Main forms of social media
- Blogging - opportunities and managing blogging
- Twitter - creating conversation
- Blogging action plan
- Facebook - opportunities and how it can be used
- Social bookmarking - get others to market for you
- Linkedin - opportunities and managing a Linkedin presence for your company
- Social media strategy - recap
- More traffic
- Pay per click - how to implement
- Managing pay per click
- Search engine optimisation
- What search engines want and how they work
- Keyword research - objectives and processes
- Site structure
- Good content
- Internal linking structure
- Linkbuilding
- Planning and implementing an SEO campaign - initial and ongoing strategies
- Email marketing
- Your website - a strategic view
- Work out what you want to achieve
- Work out how to achieve this
- Work out who will do this (external/internal)
- Work out costs and timeframe
- How will you measure success
- Managing your website on a continual basis
- Internet Marketing action plan - step by step guide
To book on the course click here
